Nothing sells a product, service or event like Counter Signs displayed on a lobby's counter, wall, or window. When creating these, I think about the message each has to offer in order to capture attention. Color and space use enables me to capture the essence of what is being relayed so each passerby will turn their head, even if for just the aesthetics, which will aid in the sign's promotional purpose. I put myself in the product's/event's place so I can "feel" the intent of the final outcome. These were developed for use on promotional products and services, product and service branding, events, and informational intent.
